"His name is Kevin Kelly, and not since Stewart Brand have we had such an inspired visionary. He has formulated what he calls the New Rules for the New Economy, and I think everyone should read them. In keeping with our post on Yvon Chouinard, I want to mention that Kelly is another person whose worldview has been profoundly shaped by late 20th century Buddhism in America. He also has quite a love affair going with Asia, chronicled on a state-of-the-art blog you just have to see. Kelly is the founding executive editor of Wired. We expect no less."